For many people who intend to start a business, e-commerce has become a unique opportunity and it does not mean that having a physical business is no longer profitable, but thanks to the Internet can expand your market reach customers in different parts of the world and have a business available 24 hours a day, why not?
The above are only some advantages of e-commerce, but you can read this article in which displays 5 Reasons to engage in e-commerce. But to be successful in eCommerce you need more than enthusiasm and good will, because around it there are factors that limit the growth of an online store. That is why we have been interested in writing an article in which we can show some essential tips that every entrepreneur in eCommerce should know and give you the next.
You already know what name to choose for your online store? For the domain it is an important part for your business as it will reflect your identity immediately. We recommend you choose a short, descriptive name that can be easily remembered. Although SEO factors include a keyword in the domain can help you position yourself at the top of search results for that word, you must remember that what you want your brand positioning is not a keyword.
All eCommerce entrepreneurs must know the basics in hosting or web hosting. And this is mainly choose the provider and hosting plan suitable for your online store. It is important to know what type of server you need depending on the resources required for your virtual store.
For example imagine that you need to host countless videos on your website, which will be displayed at the same time by several people. So, to perform this task you should have a dedicated server for your exclusive site for the large amount of memory you’re going to consume. Another important factor is the technical support that offers the service provider, as you never know at what point might be a problem with your online business so it is necessary that the hosting provider offers you technical support anytime, any day the year not run the risk of losing customers or suffer by having your business “fallen” for a long time.
If you are not very familiar with the subject, we can let you know that to web usability is the ease with which a user can navigate within your online store. This will improve the user experience you have on your site, as this will influence visitors come to make a purchase. Here we give you some tips to improve the usability of your web store.
We recommend not using more than 3 font styles in your online store. Part of maintaining homogeneity is to respect this rule, as using more styles can confuse your visitors. It is also important to use a large font size that can be read easily. Your customers will appreciate being able to read your content effortlessly.
Design adaptable to mobile
The use of smart phones has increased only in America it is estimated that by the end of 2015 31% of Americans have a smartphone and by 2017 this figure increased to 64%. That is why it is necessary that you offer to each of the people who go to your website through a mobile a responsive design, which allows them to manipulate elements of your site in a simple way and to have equally a pleasant navigation.
Remember to use internal and external links to improve navigation in your virtual store. Use the same color for all links, not to create confusion among your visitors. We also recommend that external links are opened in new windows, so that users can review external websites without leaving your online store.
If your page takes more than three seconds to open surely you are losing customers. To succeed in e-commerce need to have a fast website. Some of the actions you can take to improve the speed of loading are:
Reduce the size of images
Often the size of the images difficult to load a page, so reducing the size without losing image quality, use tools that allows you to do this activity in a very simple way. Features free version is online so take advantage of what the Web offers.
Themes and plugins
When used CMS like WordPress or Joomla to mount a virtual store, regularly themes and plugins that harm the loading speed of your site deal. Check that the item you’re taking is not affecting the performance of your site and similarly check that the plugins you have installed are those that are dealing, if not those who’re not occupying design to prevent a lot of unnecessary plugins limit the speed of loading your online store.
You can have an innovative and creative product, but if you’re not visible in search results no one will know of your existence. That’s why you need a SEO strategy. No confusion too on this issue as there are items that you can find on this site about this. But it is important to mention that the use of keywords within the content and metadata is still important to be visible in search results. Also remember that the authority given quality backlinks to your website allowing move up in search results.
After reading these tips you cannot stay still. Implement and test each of them to improve the performance of your virtual store. And although still have a virtual business involves risk, you can achieve success knowing that perform actions to increase your conversion rate. Do not forget to comment your experience in implementing these tips in your eCommerce store.