If we all agree, it is that the Internet has revolutionized the world, and especially the business world. You no longer need a large initial capital to be an entrepreneur and start a business on the Internet, but now you have the possibility to start your own business online from the same room in your home.
If that is the idea you are considering, here we are going to leave you with nine very basic but essential tips that you will have to take into account when starting your own business online. In addition, we give you some idea on how to finance the first expenses. Let’s start!
- 1. Your own products vs. Other products
- 2. Finance your business online with microcredits for entrepreneurs
- 3. Your name and domain will be your brand
- 4. Difference between domain and hosting
- 5. Select content management system
- 6. Choose a good Dropshipper that delivers your products
- 7. Choose payment systems
- 8. Profiles in powerful social networks and multimedia content
- 9. Advertising and marketing campaigns
1. Your own products vs. Other products
The first question you should ask yourself is that, do I sell something that I do myself or products that others already do? The second option is more feasible if you do not have access to a suitable manufacturer for your articles, although the first one will bring you something very important: you will have a new and innovative product.
2. Finance your business online with microcredits for entrepreneurs
It is true that when starting your own business online, a large initial investment is not necessary, but there are some initial expenses that we will tell you in the next paragraphs. If you do not have an economic cushion with which to pay for these amounts, we present you with a figure that maybe you do not know: microcredits for entrepreneurs.
With the crisis still present in our lives, there are many financing companies that have been able to adapt and allow us to obtain a loan of low amounts, but sufficient for a specific expenditure.
3. Your name and domain will be your brand
Remember that the name of your company has to be: short, clear, descriptive, easy to write and easy to remember. It seems simple, but I assure you it will not be. Of course, it must not exist previously, or at least there is no company that calls itself the same.
When choosing the domain for your web business, this should be called the same as the company, so keep that in mind as well.
4. Difference between domain and hosting
Once you have purchased the domain, you must get a hosting, which is basically where all the information you put on your website is stored and where your users enter. So, perhaps here you must make a higher investment of money, but do not worry, we’ve already talked about microloan for entrepreneurs can meet this expense without problems.
Think that, if your page comes to fruition, and sure, it must be prepared to have a considerable number of visitors and sales flow without loading at a slow pace or directly falling.
5. Select content management system
In this area the most famous is WordPress, which you can download for free and install it on your website. It works quite well and is the one used by a large number of web companies. There are also others like Drupal, Joomla or Prestashop. Find out and choose the one that best suits the characteristics you want your website to have.
6. Choose a good Dropshipper that delivers your products
A Dropshipper is the person or company that will be responsible for transporting the products sold on your website from another company. It is like a kind of intermediary.
This choice is very important because the client will want his product to arrive on time and in perfect conditions. If not, it is more likely that that person will become a customer who will never return to our store.
7. Choose payment systems
Of course, we recommend that you include all currently available: bank transfer, credit card and PayPal. You can also offer the cash on delivery system to reach those customers who trust the Internet less, but that depends on your criteria.
At this point we recommend investing time and, if necessary, money. Strong profiles in social networks and a good brand image creation can make your business triumph in style.
Take time to think about how you want customers to perceive your brand, what you want to tell them daily, what you can offer them and ask yourself a big question: why would you follow? What has a profile on a social network that makes you and many people follow you?
Also, always have quality multimedia material, be it photos of the products, videos, or even a banner that you put on your website or a photo for a post. Remember: quality and pleasant websites attract customers.
9. Advertising and marketing campaigns
Once your web page is created, the complicated begins. You have to make it known, that customers see your products and convince them to buy them.
Daily you should review your analytics and follow the results of your campaigns, study them well and try to identify what works and what does not, try different things to see how your customers and followers react, so little by little you will get to know them.
And the final advice is perhaps the most important: believe in yourself, in your idea and never lose the illusion. It is something that every entrepreneur in the world should remember every day.
With this you are invited to start your own business online.