Customer loyalty is more profitable and less expensive than acquiring new customers! 4 Simple but effective ways to get it back
Are you looking for targeted strategies that allow you to embrace a company policy focused on customer loyalty? Here are 5 effective solutions to take into consideration to keep the acquired customers close.
# 1 – First impression counts and how!
When it comes to customer loyalty, the first impression unfortunately has no secondary weight. It is therefore necessary to immediately be available, courteous and enthusiastic.
Being able to unleash an immediate empathy is a key point for a relationship that is born happy and with excellent long-term prospects. A good first meeting is the first step to be able to become the reference point to turn to with great confidence for future needs.
# 2 – Solve problems starting from the customer
Focusing on customer loyalty also means continuously improving oneself and one’s products or services, always starting from listening to the customer and intertwining his needs with strategic developments for the success of the business.
To have the icing on the cake it is then necessary to know how to identify the causes that can create discontent and offer tangible solutions by anticipating the needs of the customer. Being able to give such added value can be a one-way ticket to a happy and long-lived relationship.
# 3 – Overcoming consumer expectations
The lottery in customer loyalty occurs when it is possible to surprise the customer by exceeding their expectations, offering services, products or even accessories that provide the extra time to go beyond the expected.
Those who receive excellent treatment and beyond their expectations are certainly more encouraged to make other purchases from the company with which they have been so well in the past and probably to become a promoter of the product or service.
# 4 – Offer tailor-made services
An interesting way to create customer loyalty in a simple and immediate way is to guarantee tailor-made services that can adapt to specific needs. The most correct way to proceed towards this direction is to ask ourselves, from time to time, what the individual consumer might actually need. But be careful, the game must always be worth the candle!
# 5 – Propose discounts and loyalty programs
How to create a customer base that you can rely on over time? Definitely proposing programs and discounts that allow the public to better appreciate the service received: those who show satisfaction with what they have bought speak well of the supplying company, recommending it to friends, relatives and acquaintances. In this way, loyalty to the old buyers and attract new ones at the same time.
However, always be careful with this type of incentive. Whoever runs for the price is easy to run away for the same reason. Furthermore, never forget that the step between the favorable price or the occasion and the devaluation of the product / service is always very short!
These are the 5 strategies that allow customer loyalty: effective and performing solutions, aimed at allowing the holder the possibility of strengthening the bond with the public of his company, reducing the likelihood of losing consumers over the years.