One of the main drawbacks when it comes to buying online is that you do not know who is behind that business. Especially in the case of small shops. We do not have the facility to talk to customers who cross the door just like they do at a neighborhood store. That is why it is fundamental to generate confidence in the customers of the online store to improve sales.
We no longer talk about technical issues, such as having a certificate for the page to use https and communication is encrypted, have a quality web hosting and that meets all safety standards or, of course, comply with the LOPD. The customer cannot doubt the professionalism of our online commerce in no time.
An online store for a small business has to be displayed at all times nearby …
You may also like to read: What are the Best Marketing Strategies for Small Businesses?
If in addition to selling, we also carry out other activities in the store, such as workshops, courses, etc. Offers information to customers about the dates of the coming and photos in a summary of the already made. This helps on the one hand customer loyalty, but it is also an element of trust for those who are not yet.
Here the use of social networks is fundamental. It is very important to spread all the activities that are organized, the tricks, the posts that have been created in the blog, etc. All this helps a customer who does not know us make the decision to buy in our small online store.