Social Networks are powerful means of communication with customers, whether they are potential or acquired. Let’s see what are the tools offered by Facebook for the promotion of its products and services …
Do you want to advertise on Facebook, but you don’t know where to start? Here is a practical guide that will help you set up your listings correctly, allowing you to reach the right target audience without wasting money unnecessarily: a simple manual that describes the 3 main tools offered by the platform to those who want to promote products, services, sites web or more. Ready? Let’s start right away!
The easiest way to understand how to advertise on Facebook is certainly to use the Listing Panel, where the 10 goals that can be reached with your campaign are present.
After identifying the goal to be achieved, Facebook proposes a guided path that helps the user set up the aforementioned campaign, accompanying it step by step in the definition of what to advertise (a post, a fan page, a website, etc.), target users to reach, the budget to spend and the images and content to appear in the ad.
If, for example, the primary purpose is to direct people to their website, after clicking on the corresponding goal, you will have to …
To take advantage of this particular feature designed specifically to highlight specific fan page posts at any time, you need to …
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Another essential tool is the Power Editor : the system used above all by agencies that, in addition to the classic features offered by the Listing Panel, also allows for example to create posts without being connected to the Internet, to customize the ads more by modifying their display based on different devices used or to make so-called ghost posts.
To understand how to advertise on Facebook by creating an advertisement in Power Editor you need …
Among the 3 tools made available by Facebook, the Insertion Panel certainly represents the simplest, the feature Highlight the post as well as allowing a minimum personalization of the advertisement, allows to reach a limited user target and the Power Editor is the most advanced and technical tool, this solution is the only one that stimulates the user to proceed with concrete objectives, helping him to structure his campaigns in a strategic and meticulous way.
This is the introductory guide to manage advertise on Facebook simply and effectively: a detailed manual to follow to the letter to avoid making mistakes when creating and publishing ads or campaigns.