To take your business out in front of possible clients, you need to maintain constancy. Advertising will help keep a steady flow of customers calling or emailing for your services. However, some methods are costly, and others are outdated, while some others are a simple waste of resources. Here are some of today’s must-haves when you need to get your business known.
A Focus on the Individual
There used to be an era when advertising was meant for the masses. Ads would be placed in high-traffic locations and also made to be seen on TV during prime time, so they can reach the largest possible number of viewers. National advertising is now an obsolete idea and the trend is to focus on the individual. Firstly, it is essential to locate your clients geographically. Then, you can reach them directly by placing printed door hangers on their doorknobs or by putting flyers under windshield wipers. Make the text sound personal and straight to the point – for example, promote a cleaning service directly and state the availability hours.
Have an Online Personal Showroom
Many types of businesses can be advertised successfully when you have a website to show them off. People have fast access to Internet and always want to see what they’re being offer, they want to see all that there is when it gets their attention. As you or others get to talk about the company, you can direct the listener to your online showroom. It matters for clients to have a website to go to in order to check for more details. When they are hesitating to tell you a yes, don’t leave it at a no. Give them some time to see all by themselves, it will come easier then to decide favorably.
Make your company logo visible – choose a place in town which has a tall enough building (3 stories would be sufficient, but more is better) with a windowless wall. What is important is that the chosen area gets much foot traffic at night. The method works effectively in towns and smaller cities, where there aren’t many similar advertisements. Make an arrangement with the owner of the building and also with the owner of the one across the street, where you will install the logo projector for the nighttime silhouette.
Meet Them in the Street
A high-impact method of advertising is poster printing. It has been around for ages and has never become obsolete. Besides, it allows for very efficient customization of your campaign. If your targeted clients tend to group in certain areas, you can place your posters in those locations. When your business is a local one, the better this method gets to work in your favor. You can simply make the name pop up in key locations with traffic. Besides, placing such ads at the eye level is a most inspired strategy. Moreover, you can use a fairly large print which you can embellish as you wish, through graphics, bold text and colors. Posters are highly visible and the people passing by will notice them, whether they want it or not.
Samuel Yen has gained experience as a freelance writer. He writes on regular basis on variety of topics including business.