When it comes to marketing your business, content is one of the most important elements. Content is pointless unless it helps to support your customer’s journey with your business. Whilst it’s vital to have a high-performing website and fresh, relevant content, it’s also crucial to hold regular audits of that content.
Imagine your site is like your car. If you fail to carry out regular servicing and maintenance, the performance will start to decline. Content should be treated in the same way. Things become out of date quickly, links can get broken and poor content hanging around too long makes the site inefficient.
How to carry out an audit
Without a way to collect your content and judge your current assets, this task can be a real headache. Teams are often too bogged down with other tasks to make a clear and purposeful content management system that lasts. Using a content audit tool can give you a far easier way to gather up your content and assess it quickly. For advice from an SEO Consultant, go to https://www.rycomarketing.ie/seo-services/seo-consultant
Once you have a simpler process to see all your assets in one place, you can get a good idea of their value and what they are delivering for you. It’s an effective way to get some control back over your online presence.
Consider tagging content by using keywords that are highly relevant to your customer at every stage of the customer journey.
Be sure to identify any issues to fix such as broken links.
Be sure to make full use of marketing metrics available that can provide information on engagement levels, site performance, production and content scoring. These are all useful tools for auditing your content.