The video marketing sector is currently skyrocketing: in 2017, this technique has shown considerable interest in the world of communication. In fact, many companies have chosen to embark on this path by integrating videos into their marketing plans, with the aim of emerging from their competitors: it is undoubtedly essential and necessary to be constantly updated on last minute trends and, above all, to be always a step ahead of others to be able to grab the best success and trust.
Because it is a simple and effective way to reach the public: users like to watch videos, because they are engaging, interesting and more perceptive compared to a written text.
According to a survey conducted by Event Report: ” 96% of consumers consider them useful to make purchasing decisions, 73% are more likely to buy something after watching a video and 71% thanks to videos they make an opinion positive of the product, service or company.”
The videos are important but you have to combine them with an online marketing strategy, find out what are the other things that your site must have.
Let’s go over the latest developments of 2017 together
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And in 2018? simple, everything will multiply
Thanks to the evolution of new technologies, it is possible to make a real “dive” in the company where consumers can experiment with products, for a 360° brand experience.
Surely, the 2017 was nothing more than the launch pad for these new digital experiments; the numbers of communication through video marketing are in fact destined to reach very high peaks in 2018.
The video marketing technique is an effective tool for telling stories with the aim of leaving a mark, cultivating relationships, establishing relationships of trust, thrilling the public and consolidating brand reputation. Storytelling, the art of telling, is a great way to success because stories express relevant information, creating pathos and an unforgettable experience.
The videos are very important, that’s why you have to start using them in your online strategy but they cannot work miracles.