It’s that time of year when we start looking into our crystal balls to see what the coming 12 months have in store for us. Throughout the course of 2019, these are the trends that we think you can expect to see much more of.
Advances in the algorithms governing machine learning mean that AI chatbots are likely to become increasingly common in the coming months.
A recent Forbes article points out that technological advances now make it difficult to know whether you’re addressing a real person or a chatbot. As the year progresses, we can expect to see an explosion in the technology, making chatbots an increasingly attractive option for online businesses.
Mobile-first web design
This is something that’s already happening as more and more of us use our smartphones to access the internet. Some companies are still lagging behind, failing to understand the way in which users now interact with online businesses, but in the coming months, we can expect to see many more websites adopting the mobile-first design strategy.
This is absolutely essential to business success in the future, so if your website is still making the assumption that visitors are using their laptops and desktops to access your website, it’s time to address the situation as a matter of urgency. Good web developers, such as www.net9design.com, a website design company Gloucester-based but operating throughout the UK, will create a mobile-friendly site that puts your business centre stage for a new core audience, which should see your profits soar.
Throughout 2019, we predict a huge rise in the use of graphics and video to attract and retain prospective customers. Engaging visuals draw the eye and are easier to digest than solid blocks of text, so make sure that your web design team includes plenty of eye-catching visuals in your website.
By the same token, we anticipate a shift toward more striking typography in the coming months. Rather than simply being a background element, new fonts will appear, with an emphasis on bold and eye-catching designs.
Keep in mind that you only have a few seconds at most to attract your website visitor’s attention, so dramatic images, eye-catching fonts and entertaining or enlightening animations can all help to engage visitors, ensuring that they remain on your site and make a purchase.