The Psychology of House Scent

Many people within the property industry know of one method of attracting potential homebuyers to an open house. However, most homebuyers today are aware of this tactic and know that the aroma of baked cookies or brewed coffee is likely to be artificial. As a result, the potential for the aroma of artificial vanilla or cinnamon to become associated with the idea that something is being hidden within the home is likely to happen.

The sense of smell is the only one of the senses that is connected to the amygdala. The amygdala is responsible for the emotional responses and memories of an individual. Therefore, before a buyer even sees the square footage of your kitchen, they have already determined whether they will purchase your home based upon the sense of smell alone.

So, what is the psychology behind a truly successful house scent?

The Illusion of Cleanliness

Environmental psychologists have determined that the most effective scents for selling homes are simple and singular. The next scent that you could use in your home is scents that will evoke feelings of safety and cleanliness.  Using scents like citrus, white tea and even a hint of eucalyptus can create feelings of safety within your home. For advice from Estate Agents Cheltenham, contact http://www.meandyouestateagents.co.uk/

If you would like to use scents to your advantage, you should avoid using plug-in air fresheners that contain synthetic compounds that may trigger allergies or headaches in some people. Instead, try incorporating scents into your daily routine by following these three simple steps.

Neutralise First:  While scented candles cannot help to neutralise the smells of last night’s dinner or a damp dog, the windows of a home can be opened for two hours before a viewing to help to neutralise any existing odours within the home.

Keep it Subtle: Place a reed diffuser with a high-quality oil blend (like lemon and basil) in the entryway of the home.

Match the Aesthetic: A rustic country cottage benefits from a faint woodsy note like cedar or pine. A sleek, minimalist urban condo, on the other hand, benefits from a crisp linen or light bergamot note.

The perfect scent for a house does not need to have its own story; it should instead help to clear the air for potential buyers who can imagine their own stories being written within the house.