The importance of beauty clinic reception

Reception isn’t just admin. In beauty and clinic settings in particular this really is everything – it’s what keeps your diary full; or not. The distinction from an easy, professional experience to one of a worried mess is often just three things - consultations, deposits and diary management.

Start with consultations. A lot of treatments require a quick question and answer, or an aftercare consultation at the end to confirm how you should be looking after yourself post-treatment, plus what realistic results might look like.

Resetting expectations – Appointments are easily accessible with specific time slots; Medical history, what treatments have been done before/patch tests/goals/budget and timelines. Taking photos or filling out a short form in advance can save you some time and won’t catch your clients off guard.

Deposit protection for your business. Deposits can help to decrease no shows as they ensure a greater commitment from the client, however only if you lay down your policy correctly. Going in-depth includes how much, timing of withdrawal and what it stands to cover as well as your window for cancellation. Reception being able to confidently explain this nicely and consistently or policies end up in the bin. For information on how an AI Receptionist can help, visit My AI Frontdesk

Treat the diary as a schedule and not an estimation. Allow time for cleaning, resetting rooms and notes. For treatments that have a tendency to run over schedule, steer clear of back-to-back bookings. One last hint: Tuck services together that are like each other, and maintain a small waitlist to fund the sudden gaps.

When reception does consultations, deposits and diary well… Everyone feels taken care of – instead of your team struggling to keep the show on time and ensuring everything goes perfectly.