Top business marketing tips for Christmas

Christmas is known in business circles as ‘the golden quarter’. To the retail industry, it delivers about 40% of annual profit.

Unsurprisingly, marketing goes into overdrive as the year draws to a close. Experts such as https://www.randall-payne.co.uk/services/business-advisory/business-coaching/gloucester/, the Gloucester business coaching specialists, cover the subject in great detail. Here are some useful tips from people in the know.

Plan

Planning is essential for a successful Christmas marketing campaign. Ideally, start preparing in summer by setting clear goals, conducting market research to understand customer needs, and scheduling campaigns with specific deadlines, avoiding clashes with major events like Black Friday or Cyber Monday.

Collaborate

Collaboration with non-competing brands can create unique festive experiences, such as joint videos or social media advent calendars with giveaways, which engage wider audiences and build brand loyalty.

Renew

Refreshing your website and physical store with festive designs is crucial. Use winter-friendly colours like blue or violet and incorporate Christmas-themed elements that won’t overshadow your branding. Personalised festive packaging and signage can enhance the customer experience and amplify social media visibility.

Communicate

Email marketing is particularly effective during the festive period. Start campaigns early-November for online retailers and September for travel-related sectors-with a sequence of teaser emails, product reveals, countdowns, sales announcements and holiday greetings to maintain engagement and drive sales.

Prepare

Create festive templates and schedule social media content in advance. Consider using appreciation videos, branded hashtags and custom stickers to encourage customer interaction and sharing.

Thoughtful planning, collaborations and cohesive messaging across all channels will boost your chances of a profitable Christmas season.