Does web design or content come first?

It’s natural to assume that design is the only place to start when creating a new website, but is this actually true?

Content drives clicks

While some of your traffic will likely end up coming from social media or direct recommendations, the majority will begin with a user conducting an online search for the services/products you provide. The keywords and phrases used within those searches will align with copy on your website, helping you to connect with your ideal audience.

But while your content is going to attract clicks and ensure your target audience are landing on your website, the way you present information and the design features used to make your website attractive and easy to navigate will play a significant role in encouraging those visitors to stay.

Design can convey core messaging visually

When you know what your core messaging is, design features and techniques can be employed to help reiterate those messages in visual ways. Conveying this information to your team specialising in website design Swansea, such as https://southwaleswebsolutions.co.uk/website-design/swansea/, will ultimately enable them to appropriately organise your content to support readability, evoke the correct responses from your audience, and support your sales funnel.

Your content doesn’t need to be perfect before the design process can begin

Experienced designers understand how to work collaboratively with their clients, so not having perfectly polished content shouldn’t prevent the important design process getting underway.

So, to answer the question: content should always come first, but it doesn’t need to be finalised from the very beginning and there’s always room for evolution.