In the modern climate of declining pub business, it is no longer enough to just have a good product and a good location. It is essential now to focus on effective marketing plans that are designed to attract new customers.
Traditional methods, as well as digital marketing, are useful in their own way but combining both methods will achieve the best results.
Being a super pub has been a popular strategy for pub owners, this means having different areas of the pub that cater to specific types of people such as a family area and a sports bar. This is a good idea as it means you won’t be so reliant on one type of customer and that can lead to better results. To invest in this expansion, consider the benefits of Finance For Pubs from a site like www.specialistbusinessfinance.co.uk/hospitality-finance/finance-for-pubs
Offering promotions and discounts is a great way to get more customers through your doors but it is important that this is only done with caution as it can devalue your brand. One option is to offer a free drink for every 10 you sell, this is a good way to encourage people to come and also helps get your name out there.
It is also worth considering retargeting ads on platforms such as Facebook and Instagram. These ads are highly effective and will only display to users in your specific locality, this is known as geo-targeting. It is well worth trying this out as it can be very successful in bringing in more customers to your pub.