How to Collect Customer Data for B2B Businesses

Collecting customer data is essential to businesses, to determine what is working for their brand, and what is not. Customer data can come in various shapes and forms. including personal information, demographic details, or behavioural insights.

Every decision a business makes should be based on data. Businesses must also ensure they are compliant and aware of legislation and codes of practice that apply to the use of any data collected.

Types of Data Collection

Using your website or social media platform can be an efficient way of asking customers for data. This might include email addresses or telephone numbers. This is a valuable way of collating contacts.

Surveys can also be offered to customers digitally, helping businesses gain a more in-depth insight into customer feedback on their products or services. Changes or adaptations to make the brand more effective can then be made as a result.

Website analytics are a great means of assessing which parts of your website are most effective. Applications such as Google Analytics look at how your customers engage with your content and which pages are visited most frequently.

Email campaigns can be effective, but through data collection, you can assess how customers engage with and respond to them, with tools such as engagement metrics.

Social media content is a great way of getting your brand out there, but data allows a business to see which of its posts are being talked about and how customers perceive the brand and its posts.

Data Management Services

Specialist data management services collate valuable data for businesses, in real time, so that every decision can be driven by insight. Data can be collected on any aspect of the business, from customer service to product reviews and everything in between.

By outsourcing the task of data management to a specialist data analysis company such as //shepper.com/, businesses can be assured of complete accuracy and compliance.

When it comes to the value that data can bring to businesses, the focus should definitely be on quality over quantity.