Social values are principles that govern people’s behavior by establishing guidelines on what is considered morally correct. Therefore, these values influence human behavior in the social environment to improve coexistence among all members of society.
In this way, these values are originated by changes or the constant adaptation of people to their social environment. Therefore, social values often vary between regions, cultures, traditions and even between different historical periods in the same place.
What is human behavior in the social environment?
Human behavior in the social environment is principles, characteristics, or qualities that society recognizes as morally correct or positive. In this sense, they can be defined as criteria defined by society to give importance to certain common and collectively accepted acts.
In this way, this type of value seeks to improve interpersonal relationships by sharing and putting into practice behaviors considered good. Consequently, social values help coexist in a respectful, orderly, stable and egalitarian manner among all members of society.
However, these social values tend to constantly vary according to the social perspectives that influence the acceptance of behaviors. Consequently, they can also vary between different regions according to their beliefs and the customs characteristic of the person’s environment.
Consequently, they are usually caused by the interaction between a group of people, their beliefs and traditions, and the most influential organizations and legislative institutions. Consequently, they can be transmitted from person to person or described using laws or ordinances that seek to govern people’s behavior.
Likewise, considering that these values seek the general good of a community or group of people, they affect all their daily activities. In addition, they are related to other types of values such as religious, educational, local or regional and national.
Main types of social values
Social values, in general, seek the equitable benefit of a particular social group with common characteristics. Therefore, they are governed by the main collective values that allow people to live in harmony and be morally accepted.
Respect, one of the most outstanding social values
Respect is a type of value that seeks to recognize the differences between people and avoid discrimination, offense or rejection. In this sense, you can help improve social relationships by accepting the opinions or actions of other people without attacking or harming them. Likewise, you can help improve tolerance between people by accepting that they are not all the same.
This social value influences people’s practices and beliefs, even if they differ from personal ideals. In this way, it helps to recognize similarities and differences between people that must be accepted. Therefore, it can influence the self-control and patience of each person.
This type of social value influences people’s decision-making since it limits their behavior reasonably, fair, and sincere. Therefore, you can help improve interpersonal relationships by being transparent and impartial in every decision made. In addition, it can promote a level playing field between people by avoiding making decisions influenced by personal or financial interests.
This social value seeks to guarantee equal conditions and opportunities among people without the influence of particular interests. Therefore, equity can help establish fair criteria in which all people have the same rights and duties. In addition, it influences the respect of the differences and capacities of each person.
This human behavior in the social environment influences the willingness of each person to respond or fulfill their obligations focused on a specific objective. In this sense, it can help improve individual and group performance and satisfaction in a given environment. Likewise, it can influence interpersonal relationships by responding to possible damages or losses generated by other people.
Friendship is another social value that establishes disinterested affection between two or more people with common characteristics. Therefore, it is one of the most prominent social values since it helps to improve emotional ties and treatment between people. In addition, it is usually related to other values such as tolerance, respect and honesty when interacting.
Influence of social values in the different areas of society
Social values influence behavior and recognition in activities or responsibilities that require interaction between several people. Therefore, they can help improve relationships in society and respect for differences.
Social values can have a direct impact on the perception or acceptance that people have of their leaders. Consequently, a manager or legislator with conduct considered negative will be rejected and criticized by those who seek to lead.
In addition, these values may influence the interpretation of the results achieved during a management period since their acceptance will depend on these. But, on the other hand, these qualities can also influence the hiring or election of managers or legislators and the acceptance of their proposed projects.
In general, companies tend to define the corporate values that represent their ideals or organizational culture in their branding. Consequently, business values tend to be derived from social ones since these seek to make consumers identify with the company and its products.
Similarly, studying social values allows companies to identify business opportunities or risks inherent in their projects or campaigns. In addition, it allows managers to know how they can influence society to contribute to its overall development and meet its internal objectives.
Social organizations usually study these values to evaluate people’s satisfaction and fulfill their objectives. In addition, it allows them to design special programs focused on the interests or needs of society to solve an existing problem.
In this sense, knowing social values allows groups or organizations with community purposes to establish strategies to develop their activities. In addition, the acceptance of people can help them increase their social value and improve the relationship with the beneficiaries and funders of their projects.
Social values can directly or indirectly influence investment markets since they regulate the behavior of investors. In this way, these moral principles can limit financial operations considered improper or harmful to society or its beliefs.
Likewise, investors usually evaluate the values of companies or markets of interest and those of their managers to determine if they are profitable and reliable. In addition, studying these values allows investors to know the social, cultural and environmental risks and determine the profitability of their investment.
Social values are personal qualities that can influence the acceptance or rejection of people’s behaviors and characteristics. Therefore, these values are derived from the interaction between members of society and their beliefs, traditions or the regulations that govern their behaviors.
In this way, social values seek to establish equal and harmonious conditions between people who are part of a social group. In addition, this human behavior in the social environment influences religions, educational centers, companies and any environment in which a group of people interacts.