What are the differences between online and offline branding?
Even though most small business owners and freelancers do not think of themselves in terms of ‘brands,’ it is true that every organisation has a “brand”. One could even say that everyone has a personal brand. When you sell a product, or if you offer a service, your brand is what people associate with you. For your brand to be successful, you must have a consistent and clear image across all media.
What is your signature?
Visual content has become an important part of internet marketing. Videos, infographics, and memes are all great ways to grab the attention of online surfers. It is important that users can link online content with the real-world. It is important to stick with one theme, in terms of colours, shapes and artistic style. This will become your signature. For help from a Creative Agency Birmingham, visit birmingham.nettl.com/creative-agency-birmingham/
Branding Your Website
Avoid confusing customers. It is crucial that your online image matches what you portray offline. You should make it clear to your audience who you’re trying to reach and who your competitors are. Also, you need a reason why you or your organisation is the best person for the job. The tone, image and colour scheme you choose should be in line with the message that you want to convey to your audience.
A design agency that specialises in SMEs can provide local knowledge, UK hosting, and more efficient marketing compared to a similar agency based anywhere else in the world.
The Internet may be a worldwide phenomenon, but it is important to have your brand handled by someone who knows your identity and what you want to say. Local and personal service can help you build a clear and consistent brand identity.
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